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What is a URL shortener?

31 July, 2023

A URL shortener is a powerful tool that can help you boost your marketing efforts. By converting long URLs into shorter, more readable links, you can make your content more shareable and memorable. This can lead to increased clicks and engagement, which can help you grow your audience and reach your marketing goals.


Here are some of the benefits of using a URL shortener: 

Increased clicks and engagement. Studies have shown that shortened links can generate up to 30% more clicks than long URLs. This is because shortened links are easier to type and remember, and they take up less space in social media posts and other marketing materials.

Better tracking of link performance. Most URL shorteners offer detailed tracking features that allow you to see how many people have clicked on your links, where they came from, and what they did after they clicked. This information can help you optimize your marketing campaigns and get the most out of your URL shortener.

More shareable and memorable links. Shortened links are easier to type and remember, which makes them more likely to be shared on social media and other platforms. This can help you reach a wider audience and generate more engagement with your content.

Improved brand awareness. When you use a branded URL shortener, your company's name will be displayed prominently whenever someone clicks on one of your links. This can help to improve brand awareness and make your company more memorable.


Here are some statistics that support the benefits of using a URL shortener:

Shortened links are 30% more likely to be clicked than long URLs. (Source: Bitly)

URL shorteners can help you track up to 30 different metrics for each link. (Source: Statista)

Branded URL shorteners can increase brand awareness by up to 20%. (Source: HubSpot)

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