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A URL shortener is a tool that converts long, complex URLs into shorter, more manageable links. These shortened links redirect to the original URL when clicked. Short links are easier to share on social media, in emails, and in print materials where space is limited.

Yes, our URL shortener is completely free to use with no signup required. You can create unlimited short links instantly. For advanced features like custom domains, detailed analytics, QR codes, and team collaboration, we offer affordable paid plans.

Links created with our free tool do not expire by default—they work forever. However, with a paid account, you can optionally set expiration dates or click limits on your links for time-sensitive campaigns, limited offers, or security purposes.

Yes! Every short link you create is automatically tracked. With a free account, you can see click counts, geographic locations, devices, browsers, and referral sources. Our analytics dashboard gives you real-time insights into how your links are performing.

Yes, you can create custom aliases for your short links (e.g., linko.me/summer-sale instead of random characters). Custom aliases are easier to remember and look more professional. With paid plans, you can also use your own branded domain.

All links created through Linko are scanned for malware and phishing. We block malicious URLs to protect both link creators and clickers. Our platform maintains a 99.9% uptime with enterprise-grade security, SSL encryption, and GDPR compliance.

A branded short link uses your own custom domain instead of a generic shortener domain. For example, "brand.link/promo" instead of "bit.ly/xyz123". Branded links increase trust, improve click-through rates by up to 34%, and reinforce your brand identity.

Yes, with a registered account you can edit the destination URL of your short links anytime without changing the short link itself. This is perfect for updating campaigns, fixing broken links, or redirecting traffic to new pages—no need to create new links.

UTM parameters are tags added to URLs to track marketing campaigns in Google Analytics. Our URL shortener lets you add UTM source, medium, campaign, term, and content parameters automatically. This helps you measure which campaigns drive the most traffic and conversions.

Linko offers more features at a lower price. Unlike Bitly, we include QR codes, bio pages, file hosting, and advanced targeting in our plans. Our free tier has no click limits, and paid plans start at a fraction of Bitly's cost while offering custom domains, team collaboration, and API access.