What are Event Tracking or Tracking Pixels?

Last Updated August 21, 2022

What are Pixels:

You can assign custom Pixels for each short link. These pixels will be triggered upon redirection. Due to the nature of these pixels, a custom intermediary page is required, so users will be waiting for 2 seconds before getting redirected to the target website.

The pixels tracking are used by Ads platforms such as Facebook and Google Ads to allow you to gather data on your customers and how they behave on your website. 

By adding your "Pixel ID" from either of the platforms, you will be able to optimize marketing simply by using short URLs.

How to add a pixel:

  1. Navigate to the  Pixel page. 
  2. After that, add your desired pixel, including a name and the pixel ID.
  3. When shortening or editing a link, click on the "advanced option" browse to the end of the block, and you will see an option to select the "Pixel."

Which retargeting platforms does Linko support?

Linko supports the following platforms:

  1. Google Tag Manager
  2. Google Analytics
  3. Google Ads
  4. Facebook
  5. LinkedIn
  6. Pinterest
  7. Snapchat
  8. Quora
  9. Twitter
  10. Bing
  11. Reddit
  12. AdRoll

Learn more here about the integration 

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